12/30/05
Astavita Hosts Breakfast of Champions at Expo West To Honor Retailers
Mount Laurel, NJ, December 30, 2005 – Astavita, manufacturer of Astavita® with AstaREAL®, the world’s most powerful astaxanthin, will host the Breakfast of Champions on Saturday, March 25, 2006, 8.a.m. at Expo West to honor natural products industry retailers for their effort to carry forth the message of good health to consumers.

The breakfast, to be held at the Anaheim Marriott Hotel, will feature Chris Lieto, 2005 Ironman Canada champion and Astavita spokesperson. Lieto will discuss his training regimen and how Astavita gives him his competitive edge. Tim Chapman, M.D. will discuss the unique health benefits of Astavita.

“We’re delighted to have the opportunity to honor our industry’s retailers,” said Scott Lichterman, national sales and marketing manager for Astavita. “Expo West officially kicks off the new sales year and is the perfect place to stand up and salute the retailer nation.”

Retailers will have the opportunity to win many exciting prizes at the breakfast including Trek bicycles, Ironman bicycle helmets and Speedo active wear. Free Astavita products and other gifts will also be distributed. Astavita will also announce its 2006 retailer sales contest whereby stores will vie for a five-day, four night trip for two to Hawaii. Two trips will be awarded.

Astavita is a global brand of Fuji Chemical Industry, Co., Ltd. celebrating its 6oth anniversary in 2006.

Astavita is a global brand of Fuji Chemical Industry Co., Ltd of Toyama, Japan.