Home : Company : News : July 13, 2004

GoForLife Labs Introduces New Product Line
Astavita Astaxanthin Unveiled At NNFA

Mount Laurel, NJ, July 13, 2004 — GoForLife Labs will unveil the first product in their new Astavita product line at the upcoming National Nutritional Foods Association (NNFA) trade show and conference, July 16-18, 2004, in Las Vegas, Nevada. Astaxanthin, a superior carotenoid antioxidant made with patented AstaREAL®, will be the first product from the Astavita line to be introduced.

“Not all astaxanthin products are the same. AstaREAL® astaxanthin not only comes from the best source of astaxanthin in the world, it is also ultra-pure and highly potent due to our patented enclosed BioDome™ system,” states Yasuko Kuroda, vice president of GoForLife Labs. “We believe the entire Astavita line will offer the best astaxanthin available on the market, helping consumers with a variety of health concerns including antioxidant protection, skin care, muscular endurance and eye, joint and heart heath.”

Astavita astaxanthin is a natural carotenoid pigment harvested from the marine micro algae Haematococcus pluvialis, which contains the highest concentration of astaxanthin in the world. Astaxanthin helps guard against the effects of excessive free radicals and is active in many parts of the body, particularly in skeletal and smooth muscles and the ciliary body in the eyes.

All Astavita products will have the AstaREAL® advantage, containing astaxanthin grown in a patented enclosed BioDome™ system in Maui, Hawaii, or photobioreactors in Gustavsberg, Sweden. This patented process protects algae from environmental pollutants, assuring absolute purity, and provides a climate-controlled system that regulates light, temperature and water to get the highest and most consistent astaxathin yield possible.

Studies on the health benefits of natural astaxanthin will be discussed at NNFA during an educational seminar hosted by GoForLife Labs. “The Amazing Power of a Single Cell Plant” will be presented by Vincent Wood, Ph.D., of Fuji Chemical Ind. Co. Ltd. and Eiji Yamashita, Ph.D., of FCI Health Science on Friday, July 16, from 3:00 - 4:00 p.m.

For more information on the Astavita product line contact GoForLife Labs at 1-800-507-4011 or visit them at booth #219 at NNFA. For additional inquiries contact Tiia Sumera at tiias@imgbranding.com or 801.538.0777 ext. 112.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.



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