02/10/05
GoForLife Labs Introduces NEW “Beauty from Within” SKIN SUPPLEMENT
Astavita Skin Defense Complex to be Unveiled at Natural Products Expo West
Mount Laurel, NJ, February 10, 2005 – GoForLife Labs will unveil the newest addition to their Astavita supplement line at the upcoming Natural Products Expo West trade show, March 17 - 20, 2005, in Anaheim, California. Astavita Skin Defense Complex, a proprietary formulation designed to protect the skin from free radicals will include a combination of the patented AstaREAL® astaxanthin and other ingredients selected to promote healthy skin and reduce wrinkles.

AstaReal® is a patented high performance ingredient of astaxanthin from micro algae and harvested in an enclosed BioDome™ system in Maui, Hawaii. This patented process protects the algae from environmental pollutants, assuring higher purity, and provides a climate-controlled system that regulates light, temperature and water to achieve the highest and most consistent astaxanthin yield possible.

“Our proprietary formulation for this product has incorporated the concept of ‘Skin Beauty from the Inside Out’ into an oral supplement that will be a profound and revolutionary addition to the Astavita line,” says Mark Day, sales manager for GoForLife Labs. “We believe that the Astavita Skin Defense Complex product will make an impact in the anti-aging movement by promoting healthy and vibrant skin where everyday women in society struggle to fight the unwanted effects on the skin through overexposure to the sun and everyday free radical bombardment.”

GoForLife Labs is conducting a double blind clinical study measuring the effects on the skin related to wrinkles, elasticity, moisture and texture through supplementation with the Skin Defense Complex formulation. Study results will be discussed at Natural Products Expo West during an educational seminar hosted by GoForLife Labs. “New Supplement Benefit for Skin Condition” will be presented by Eiji Yamashita, Ph.D., of FCI Health Science, Inc. on Friday, March 18, from 9:30 – 10:30 a.m.

Astavita is a global brand of Fuji Chemical Industry Co., Ltd of Toyama, Japan.