FAQ

With each passing year, the organs and tissues of our bodies go through an aging process and we become more susceptible to illness. This aging process is inescapable. How individuals age is dependent on many factors, the variations of aging patterns are numerous. This is why you will notice someone in their 70’s or 80’s may be more energetic than their peers or someone in their 40’s already suffers from several illnesses.

The quick version: What are antioxidants?
Protectors from destructive free radicals.

Why do we need them?
Due to our lifestyles and our environment we must protect the body and neutralize free radicals.
To slow the aging process and promote a healthy stable cell environment.

Why Astavita?
The science! Supported by more research than any other astaxanthin. The Quality! Produced in enclosed biosystems for maximum purity.

Why with food?
For proper absorption.

THE WHOLE STORY: Why do we age?
We have all heard of active oxygen or free radicals. Recent studies show that active oxygen is a common factor in the aging process.

What are Free Radicals?
Free Radicals (active oxygen) are a form of oxygen unlike the normal oxygen we absorb when breathing. It is very unstable and it attaches it self to other substances and then causes them to degenerate. Oxidation occurs around us all the time. If you leave out cooking oil it becomes rancid, if you leave your bike outside it rusts, if you cut an apple and leave it, it turns brown. These are all examples of things becoming oxidized. Those forms of oxidation are occurring because of normal air. Active oxygen has a power for oxidation several thousand times stronger than normal oxygen. Consider increased breathing due to exercise or stress, and then add pollution, radiation from sunlight, or x-rays. Triggers of free radicals are all around us.

What is an Anti-Oxidant and how can it help?
Anti-oxidants are substances that neutralize harmful free radical molecules. When oxidation reactions are repeated in the body, they become a key factor in promoting aging so the key to slowing aging is to prevent oxidation.

Does my body make anti-oxidants?
Your body does have a defense mechanism against free radicals. We produce antioxidant enzymes. Their role is extremely important, and the strength of these enzymes activity influence longevity. Experiments have clearly shown that when the gene to improve antioxidant enzymes is injected, longevity is extended. If our bodies antioxidant enzyme production is working sufficiently we maintain a power to fight against active oxygen.

There is a catch, the amount of these enzymes we produce decreases as we age. That is why we become more susceptible to illness as we age.

So what does that all mean?
1) Active Oxygen (free radicals) is a common factor for the aging process
2) Oxidation is a result of active oxygen activities

3) Oxidation promotes aging
4) Our bodies have a function to fight against oxidation but the ability to produce these enzymes decreases as we age

Therefore we become more susceptible of aging, as we age

Where does Astaxanthin come from?
Astaxanthin can be found all over the world, from African lakes to Arctic snowfields. AstaREAL astaxanthin comes from haematococcus pluvialis algae extract. Astaxanthin is what the algae produce to protect itself from extreme conditions. You can find astaxanthin naturally in Salmon
(it’s the pink color), crabs, lobster, shrimp, and even flamingos (the pink ones)

What are Biodomes?
They are an enclosed patented system where we grow
and harvest our astaxanthin. The biodome system
allows us to make sure that all of the astaxanthin has
reached full strength at the same time (open ponds
cannot guarantee that) and also removes the possibility
of environmental pollutants that open pond systems
may incur. The astaxanthin is not touched by anything
other than the equipment. Our level of strength and
quality are never compromised.

How is astaxanthin different from other antioxidants?
All antioxidants have the same action, neutralizing free radical molecules. But their potency varies tremendously. For instance astaxanthin is 1000 times stronger than vitamin E for lipid peroxidation. ¹ 40 times stronger than beta carotene for singlet oxygen quenching. ²

References
1.Shimizu, N., et al., Carotenoids as singlet oxygen quenchers in marine organisms. Fisheries Sci. 1996; 62: 134-137.
2.Miki, W., Biological functions and activities of animal carotenoids. Pure and Appl. Chem. 1991; 63: 141-146.

Why is it so much more effective? It has the Cellular Advantage.
Astaxanthin potency has to do with its chemical structure. Most antioxidants are either fat or water soluble. Astaxanthin is uniquely both so it protects both outer layers of the cell as well as the center. Astaxanthin is special because it is active in many parts of the body, so it provides a more complete shield of antioxidant armor.

Is it safe?
Astaxanthin has been found to be very safe. We have performed 28 safety studies.

Who should take astaxanthin?
Anyone who wants to take a pro-active approach to supporting their health and longevity, is serious about protecting their skin and improving its appearance, and is looking for the ultimate in total body antioxidant protection.

You may be exposed to an increased amount of free radicals if you live in urban areas, smoke or are around people who smoke, work around chemicals, exercise frequently, eat a processed foods diet, or who have been or are exposed to sunshine

We no longer eat home cooked meals for every meal and our foods have been processed and our pollutant exposure has increased. As time goes on the conditions of our food decreases therefore we are unable to get what we need from our foods and our bodies are under more pressure than ever before.